Hallmark store closing

A business in downtown Webster City that’s been open for 28 years is set to close on Saturday.

Carolyn’s Hallmark Shop will close this weekend. Owner Tom Maudlin, who also owns Hallmark stores in Spirit Lake, Estherville and Fort Dodge, said the closure is a long term business decision for the chain. As of April 1, Maudlin said he will open a new Hallmark location in the North Grand Mall in Ames.

In a release, Maudlin said the price of future improvements required to make the Webster City location operate successfully as a Hallmark Gold Crown store is not cost effective.

“It is a situation happening to many Hallmark stores in smaller communities across the nation and is not a reflection against Webster City or any of its leaders or our customers,” Maudlin said in the release.

Many employees of Carolyn’s Hallmark Shop will have the opportunity to continue working at Maudlin’s stores in Fort Dodge and Ames. Maudlin said he wanted to make sure that his employees still had the opportunity to work with him if they wanted to.

The store may reopen temporarily in late spring or early summer. Maudlin said in his release that he anticipates the store will be open for a few brief periods for a closeout sale on some merchandise. Specific dates have not yet been chosen for the closeout sale.

The decision to close the store was not taken lightly. Maudlin said he’s thankful that the store has been supported for almost three decades in Webster City and thanked community members who have been longtime customers.

“We are sorry to see us go too,” Maudlin said.